How To Balance AI Content Creation Authentically And Ethically

A few months ago, I sat at my desk, staring at a blinking cursor on a Google Doc. I was proofreading an article that had dropped on my desk.  

The client wanted something fresh—a blog post that informed but also connected. In the end, they decided to write the copy themselves considering their budget.

I had just finished running my eyes over it. It looked great on paper; albeit, missed structure at first glance. As I read on a few things stood out – one thing in particular – it missed the human touch.

It missed that spark of the deep connection and subtle touch of human experience which makes a reader smile or nod or think, “Oh I can resonate with this.” That little piece of soul that only humans can slip between the lines.

It was clear that the copy was AI-generated.

Don't get me wrong, artificial intelligence (AI) is incredible. It can speed up research, brainstorm headlines, structure ideas, and increase efficiency. But we lose the magic that the human touch can bring. We lose our creative thinking and essence of why content matters.

The reality is that AI is a supportive tool – not a storyteller.

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How to balance using AI with human authenticity

How many times have you come across a blog, an article, or text in a book that has grasped your attention and created a strong feeling from within?

It is because people connect with truth—raw, quirky, beautifully flawed human stories. And this is your superpower!  

Think of content as the bridge between your brand and your audiences and authenticity as the rope that holds it together. You can only bring authenticity with your human touch. The insightful connection and conversations you have with your customers.

There’s no doubt that you will be using a form of AI to speed up the creation of certain content, whether it is Chatgpt, Grok, or other AI image-generation tools. And there is nothing wrong with this.

But there is a balancing act we all must learn: how to keep content real and human while using AI responsibly to elevate—not replace—our creativity.

One of the best pieces of advice I have learned in the world of business is people buy with emotion and then justify with logic.

When you're using AI to generate content, sit back, take that piece to the drawing board, and carefully think about building the story you wish to tell. How can you add the little details that seem insignificant but make a reader feel something?  For example, you might write something reminding the reader of how they stumbled through their first cold pitch with sweaty palms.

If you’re worrying about algorithms, then worry not. Algorithms may increase visibility, but emotions and connections drive conversations.

TIP: When you use AI, treat it like an assistant there to make your job easier and more efficient.

A few steps you can apply to bring your content to life are:

• Bring your tone of voice and personality into the content. Is the tone formal, informal, light-hearted, and conversational?

• Bring an essence of your values into it.

• Build a story that will connect with the hearts of your consumers.

• Use simple, understandable words.

• Put yourselves in your customers' shoes and consider your connections with them.

• Have fun with it!

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Using AI ethically

Let’s not forget the ethical responsibility that comes with AI. No doubt there are ongoing debates about the drawbacks of the use of AI when it comes to ethical issues and plagiarism.

While AI can be helpful in many ways and be your wingman, you need to remember that it generates content based on preexisting content.

A few steps you can apply when using AI to be ethical is to focus on the following:

• Fact-check everything by researching information for relevant, up-to-date information.

• Infuse originality into the content with your own words.

• Use AI as a helpful guide.

• Triple-check and proof all elements of the copy.

Hopefully, these points will help guide you when using AI tools authentically and ethically as support systems in your content marketing.

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Solutions to save time and budget

There’s no denying that AI is only going to evolve and improve with time. But at the same time, it will never be able to have the one thing we humans have – EMPATHY.

Remember, copywriting isn’t about spewing out words. It’s about writing content that generates a connection and builds trust with your organisation.

That’s why, as copywriters and content creators, our job isn’t just to create—it’s to care. To make words mean something. To tell stories that speak, sell, and stay.

Sometimes, we all need a helping hand. You can now benefit from our humanised AI services. Now is the time to embrace content where AI meets the human touch with precision. With our tailored packages, you can amplify your goals without costing you the earth.

Are you ready to turn your leads into sales by connecting people with humanised storytelling?

Get in touch today!

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